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Whether your customers are hunters (looking for something very specific), browsers (just poking around your site) or "howsers" (hunting for something but must browse to find the right product) - filtered navigation can be very useful to your site visitors. Filtered navigation:

To follow up our recent post on customer motivation and optimizing your website for hunters (e.g. moms armed with Christmas lists), I want to show you some examples beyond the search box and navigation menu. I'll use a personal story - I'm in the market for a car GPS. Previously knowing nothing about them (features, brands, prices etc), so I started off a howser. I decided I want to check Crutchfield (great product filters and product descriptions), Amazon (access to more products, the seller marketplace and more customer reviews) and Best Buy Canada (Canadian pricing, option to pick up in store).